Opting for fresh Whole Beans

3 Reasons To Buy Whole Bean Coffee 

If you were to ask a group of coffee enthusiasts how to brew the best cup of coffee, their suggested methods would vary but one key element would always be the same. Using whole beans is the first step to making the best tasting coffee at home.

If you're new to coffee or a long-time pre-ground lover looking for a reason to start buying whole beans, here is everything you need to know to make the switch today. 

Long-Lasting Freshness

When you buy coffee grounds, you're exchanging freshness for convenience. After beans are roasted, they slowly begin to lose their freshness and eventually go stale. If the beans are pre-ground, they receive even more oxygen and humidity exposure which accelerates the process, causing them to spoil much faster. More often than not, the grounds you're buying at the supermarket are already stale by the time you take them home. Pre-ground beans will never have the same full-bodied aromas and flavors that a whole bean will have. You might even notice an unpleasant odor in the bag the longer you have them. If you grind your whole beans before every brew, every cup will be as fresh as the last. If you store them in a cool and dry place, they’ll retain their freshness even longer.


With the loss of freshness comes a lack of flavor. Since whole beans aren't processed, they retain much of their delicious roasting flavor up until the moment they're ground for your fresh cup of coffee. While grounds still have flavor, they aren't nearly as robust as their whole bean counterparts. Since they're exposed to the air and humidity, they lose the distinct taste and nuanced aroma infused during the roasting process. During the bean grinding process, all of the bean's natural oils are released. The delicate oils spoil quickly when exposed to too much heat and oxygen, giving them an unpleasant odor and a bitter taste.


By using whole beans, you can control the coarseness of your grind in a burr grinder. The coffee maker your parents used when you were growing up was designed to work perfectly with the traditional coffee grinds from the supermarket. Today, there are many different methods and coffee gadgets on the market, and many of them require different levels of coarseness to create the optimal brew. These are just a few:

  • Coarse grind for cold brew, almost the size of peppercorns.
  • Smaller coarse grinds the size of sea salt for your french press.
  • Find grinds for espresso. 

If you want to step up your coffee game, there's no question that whole bean coffee is the best way to enjoy your daily cup. If properly stored, you'll be enjoying the freshest cup possible every time. Investing in a burr grinder and a quality bag of coffee beans will be one of the best decisions you ever make. Pretty soon, you'll end up being one of those people that enjoys your home-brewed coffee better than anything you'd get from a barista. Organica Roast offers a variety of whole beans that are rich in flavor and roasted to perfection. Order a bag today and discover how the freshness and robust flavor of whole bean coffee far exceeds the convenience of buying pre-ground.